Philips narrows the gap on Shell in the BrandZ™ Top 30 Most Valuable Dutch Brands 2021 ranking


AMSTERDAM, Nov. 26, 2020 /PRNewswire/ — Philips has entered the highest three manufacturers for the primary time, within the third annual BrandZTM High 30 Most Worthwhile Dutch Manufacturers rating – introduced at present by WPP and Kantar.

Rising two locations to no.2, Philips’ model worth has risen 8.2% to $11.9 billion, closing the hole on the Dutch primary model Royal Dutch Shell ($14.9 billion). Following its transformation from a high-profile leisure, white items and lighting enterprise into a number one producer of well being know-how, Philips’ core merchandise additionally embody diagnostic imaging, affected person monitoring and shopper well being and residential care. It was additionally well-placed to adapt its operations to supply ventilators in response to the coronavirus pandemic.

The worth of the High 30 stays concentrated on the prime with Royal Dutch Shell accounting for nearly one fifth of the whole rating. In the meantime, the highest three manufacturers – Royal Dutch Shell, Philips and Heineken (no.3; $11.6 billion) comprise 52% of the worth of the Dutch High 30.

Declining by -12% in total model worth, the BrandZ Dutch High 30 dropped $11 billion to $81 billion, in keeping with different BrandZ markets on account of  COVID-19. Dutch manufacturers hardest hit embody banks, journey companies, oil & gasoline, insurance coverage, meals and beer. Development classes, pushed by better in-home consumption, embody drinks, way of life platforms (meals ordering and supply), retail and know-how.

Drugstores Kruidvat (no.27; $0.23 billion) and Etos (no.28; $0.21 billion) are this 12 months’s new entries. Their inclusion within the rating highlights the resilience of the Dutch retail sector through the disaster, in addition to the significance of well being and wellness to customers.

Bram van Schaik, CEO Insights Division, Netherlands at Kantar stated: “The uniquely linked enterprise local weather means the Netherlands has had a excessive diploma of publicity to the worldwide financial downturn. However, true to our nation’s can-do spirit and progressive values, many Dutch customers consider we are able to emerge from the present well being disaster with an excellent stronger presence in Europe. The Netherlands has lengthy been accustomed to punching above its weight on the worldwide stage. In a 12 months when a lot is in flux, that at the very least is not going to change.”

Espresso ‘quickest riser’ desk

There was a pandemic-driven development for individuals to devour extra merchandise at dwelling, together with Douwe Egberts (no.19; $0.76 billion) who recorded a year-on-year progress of 59% in model worth to make it this 12 months’s quickest riser. Senseo (no.14; $1.05 billion), famend for growing one of many first espresso brewing methods, is the third quickest riser, rising 35%. On-line meals supply firm ( (no.11; $1.90 billion) and retail manufacturers Motion (no.13; $1.29 billion) and (no.16; £0.91 billion) full this 12 months’s checklist of prime risers, all of which have robust emotional ties with Dutch customers.

The BrandZ High 10 Most Worthwhile Dutch Manufacturers 2021

Rank 2021



Model Worth 2021 ($M USD)


Royal Dutch Shell












Journey Providers








Telecom Suppliers




Telecom Suppliers














Model persona

Manufacturers that had been perceived to be enjoyable, artistic and humorous in a delicate means appealed to customers throughout these powerful occasions. For instance, Jumbo (no.20, $0.55 billion), the second largest grocery store chain in The Netherlands, grew by over 9% and scored extremely on ‘creativity’ and ‘nice promoting’ indexes with its immediately recognisable and humorous promoting commercials.

Model duty

Traits like honesty and respect, in addition to take care of the atmosphere and staff, allowed manufacturers to distinguish themselves from declining ones and develop their model worth. Dutch customers additionally valued reliability in manufacturers; rising manufacturers had been extra more likely to be seen as caring for his or her clients, providing a superior vary of merchandise, and being the perfect at what they do.

Model belief

Belief has been core to the success of many Dutch High 30 manufacturers and could be measured in opposition to their scores for the metrics of Identification (establishing a connection at a human degree), Integrity (doing what has been promised) and Inclusion (constructing a way of kinship). The place 100 is the typical, telecom supplier KPN (no.6, $4.22 billion) scored 124 for Integrity, scored 140 on Identification, and Albert Heijn (no.15; $1.03 billion) scored 129 on Inclusion.

David Roth, Chairman of BrandZ, stated: “Few international locations are better-equipped than the Netherlands to make a restoration interval a real catalyst for social transformation. Companies and types may have a vital function to play in constructing a stronger nation. As this 12 months’s BrandZ evaluation reveals, robust manufacturers reach all sorts of climate – and the nation’s iconic manufacturers have already confirmed themselves to be greater than able to doing good whereas doing effectively.”

Different key developments highlighted within the BrandZ Dutch High 30 rating embody:

  • Optimistic outlook – A couple of in 5 Dutch customers needed manufacturers to “be optimistic and suppose unconventionally” as their essential response to the continuing pandemic, one thing virtually completely absent in different international locations. There may be room for manufacturers to strike a extra optimistic and proactive tone in each their messaging and their choices to customers
  • Happy clients – Pandemic restrictions have put many model classes, akin to journey companies, below stress as they adapt to new buyer wants. Communication suppliers, akin to Ziggo (no.7; $2.61 billion) have elevated their class satisfaction scores by anticipating customers’ altering wants by conserving their clients recurrently up to date, residing as much as their model promise and overdelivering on buyer expertise.
  • Model recognition – Three new awards had been introduced on the launch of at present’s report, two of which went to manufacturers outdoors the Dutch High 30 rating in recognition of their rising model fairness and future potential:
    1. Most Improved Model Vitality – KPN achieved probably the most improved rating of all of the manufacturers surveyed in the Netherlands throughout BrandZ’s 5 key indicators of brand name well being: function, innovation, communication, expertise and love – that are mixed to create a single Vitality Quotient, (or vQ) rating.
    2. Most Sustainable Dutch Model – Triodos Financial institution has persistently positioned itself because the main professional in sustainable banking via getting cash work for optimistic, social, environmental and cultural change.
    3. Most Disruptive Model – DSW, a small model within the medical insurance sector, has carved a distinct segment for itself by disrupting the established order, making it an alternative choice to the large 4 well being insurers that management round 90% of the market.

The BrandZ™ High 30 Most Worthwhile Dutch Manufacturers rating, report and in depth evaluation can be found on-line here and by way of The reviews, rankings, charts, articles and extra will also be accessed via the BrandZ app, which is free to obtain for Apple IOS and all Android units from or by looking for BrandZ within the iTunes or Google Play app shops.

In regards to the BrandZ™ High 30 Most Worthwhile Dutch Manufacturers Rating

Commissioned by WPP and Kantar, the valuation behind the BrandZ™ High 30 Most Worthwhile Dutch Manufacturers was carried out by model fairness analysis specialists Kantar. The methodology mirrors that used to calculate the annual BrandZ™ High 100 Most Worthwhile World Manufacturers rating, which is now in its fifteenth 12 months. The rating combines rigorously analysed market knowledge from Bloomberg with in depth shopper insights from over 3.8 million customers around the globe, protecting greater than 17,801 totally different manufacturers in over 51 markets – together with opinions from over 41,300 customers throughout the Netherlands about 579 manufacturers from 44 classes.

The BrandZ High 30 is probably the most definitive and strong rating of the Dutch manufacturers obtainable, and the manufacturers ranked all meet these eligibility standards:

  • The model originated in Netherlands or one in all its domiciles
  • The model is owned by an enterprise listed on a reputable inventory trade or by a personal enterprise with its full monetary statements obtainable in public area

The suite of BrandZTM model valuation rankings and reviews presently contains Australia, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Latin America (Argentina, Brazil, Chile, Colombia, Mexico, Peru), the Netherlands, South Africa, Spain, UAE & KSA, the UK and the US.

Entry a set of customised reviews and knowledge packages from BrandZ by way of

About Kantar

Kantar is the world’s main evidence-based insights and consulting firm. We’ve an entire, distinctive and rounded understanding of how individuals suppose, really feel and act; globally and domestically in over 90 markets. By combining the deep experience of our individuals, our knowledge assets and benchmarks, our modern analytics and know-how, we assist our purchasers perceive individuals and encourage progress. For extra data, go to 

About WPP

WPP is a artistic transformation firm. We use the ability of creativity to construct higher futures for our individuals, purchasers and communities. For extra data, go to



Source link


Leave a Reply

Your email address will not be published. Required fields are marked *

News Feed